I have previously communicated some of my thoughts on the writing process as I prepared my novel Apex Predator for publication. One of the issues I tackled was how to go about garnering reviews. After some thought I decided on what I believe to be a novel approach, but first let’s review the conventional wisdom.

It seems that every other “how to market your new book website or blog” out there says you should beg or even bribe family and friends to load up Amazon and social media with positive reviews of your work. Of course, this didn’t sit well with me. As an avid reader myself I love the thought that reviews posted about prospective books that I’m considering for purchase are from genuine buyers with an equally passionate interest in the book’s subject matter. Though that’s not true, I try to peruse the reviews for the kernels of truth where they can be found. As such, and when it came to Apex Predator, I decided instead to say nothing to my friends and family.

Instead, and following Apex Predator’s October 31st publication date I spoke of my book here, and on the related werewolf and horror driven social media sites where I’m active. This was done in part because I hoped that genuine horror fans exactly like me would be the one’s commenting on my work’s worth as a source of entertainment. So far, my decision is being rewarded. In the past week I have landed my first two independent (or as I like to say “organic”) reviews. I am thrilled that both readers very much enjoyed my book. My hope is that other horror fans feel the same. Moreover, for other authors out there this modest start hopefully offers an example that sometimes the more honest marketing path is the better one.