Needless to say with the upcoming December 18th release of Star Wars Episode VII: The Force Awakens all things Star Wars are everywhere. Now some may bemoan this marketing blitz, but this is nothing new.
Back in the Star Wars “golden age” of the late 1970’s to early 1980’s we also had marketing appearances by the actors, toy promotions, and all kinds of other fun stuff. And yet those efforts to further capitalize on the immense popularity of George Lucas’ creation seemed so much more innocent. Continue reading